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As the number of people impacted by the coronavirus (COVID-19) continues to grow worldwide, the economic fallout of the pandemic threatens to create a new era of poverty. New research from the United Nations University predicts that the number of people facing food insecurity could more than double in the coming months, putting more than half a billion people at risk globally. Kellogg and its employees are demonstrating compassion more than ever by working to support our neighbors.
Through our global Kellogg’s® Better Days purpose platform, Kellogg and its charitable funds have now donated more than $10 million in food and funds to global COVID-19 hunger relief efforts. In total, our contributions are aiding the following organizations around the world: The Global FoodBanking Network, supporting food banks across Asia, Europe and Latin America; European Food Banks Federation, supporting food banks across Europe; Feeding America, supporting 200 food bank locations across the United States and Food Banks Canada, supporting 500 food banks across Canada.
Additionally, our employees worldwide are showing a tremendous outpouring of support during this unprecedented time. For example;
- Our Botany cereal plant in Australia has committed to donating an additional 1 ton of food to feeding programs over the next 6 months;
- In the United Kingdom, the team is donating 500,000 servings of food to the National Health Service (NHS) and key workers, in addition to distributing 3 million servings of food to charity partners across the country;
- Anthony Holme, our General Manager in South Africa launched a personal challenge to raise funds for a local school feeding program. The team is also donating noodles and snacks that provide nearly 440,000 meals to local organizations;
- In the United States, the Kashi team donated two pallets of food to support local family services in Solano Beach, CA and in our hometown of Battle Creek, MI; we donated truckloads of food to support the local food bank. Additionally, employees at our manufacturing plants in Grand Rapids MI; Lancaster, PA; Omaha, NE and Jackson, TN are making regular food donations to local organizations providing nourishment to families and children;
- To thank local healthcare workers, employees at our manufacturing plant in Valls, Spain donated cereal and snacks to a hospital and senior care center;
- In South Korea, the team is providing much-needed cereal to children in child care centers;
- In Latin America, cash and food donations will be distributed to communities across the region, including Colombia, Equador, Guatemala, Mexico and Brazil; and
- In Canada, the team quickly advanced planned food donations to provide immediate relief to communities with the greatest need.
We know that consumers and customers are generously helping as well and that the support is truly appreciated. We want to share the following message we received from one of our charity partners.
|“Despite the incredible obstacles that life is sending to all of us, it is extremely touching to see how humanity is capable of the best during this crisis.”|
This heartfelt message comes from one of our U.S.-based food bank partners, but it could have come from anywhere in the world. That’s because every Kellogg region is helping to feed those in need and making an impact. To learn more about our global COVID-19 hunger relief efforts, visit Kelloggs.com/HeartAndSoul.
 Ship, T. (April 8, 2020). “COVID-19 fallout could push half a billion people into poverty in developing countries.” United Nations University. Retrieved from: https://www.wider.unu.edu/news/press-release-covid-19-fallout-could-push-half-billion-people-poverty-developing-countries