Summer Hunger on our minds at Hy-Vee

By: Josh Fisher, Communications Manager, Hy-Vee

Editor’s Note: Hy-Vee operates more than 265 supermarkets in eight Midwestern states, including Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. 

Flip on the news these days and you’re likely to hear the statistics surrounding the Coronavirus 19 (COVID-19) pandemic.

But there’s one statistic you don’t hear often enough: 18 million kids face hunger in the United States right now.

Early school closures this spring, combined with unemployment and a lack of access to some summer programs means more kids are struggling with hunger in our communities.

That’s why Hy-Vee, Inc., has partnered with Kellogg Company and Keurig Dr Pepper for our End Summer Hunger campaign.

Each time a Hy-Vee customer purchases a participating product in July, Hy-Vee will donate the monetary equivalent of a meal to 17 Feeding America member food banks on behalf of Kellogg and Keurig Dr Pepper– up to a maximum donation of $150,000.

Participating products include: Kellogg’s® Frosted Mini-Wheats®, Kellogg’s® Club Crackers and Town House® crackers, CORE® Hydration (six-pack), select Bai Antioxidant infusion (six-pack), and Evian Natural Spring Water (six-pack). 

The donations will be made to food banks in Hy-Vee’s eight-state region, and our goal is to donate 1.5 million meals. We’re proud to support Feeding America, because the organization is committed to helping families gain access to meals – no matter what time of year it is.

Earlier this summer, Hy-Vee collaborated with customers and supplier partners (including Kellogg) to donate nearly $800,000 of food and supplies to local nonprofits and food banks in the Twin Cities.

And in June, we exceeded our $1 million goal to help supply local food banks across our eight-state region during the COVID-19 outbreak. We’ve raised nearly $1.1 million, which has provided supplies to 17 Feeding America-affiliated food banks that serve approximately 515 counties in Hy-Vee’s regional footprint.

Clearly, Hy-Vee and Kellogg have a shared commitment to ending hunger. And while the efforts mentioned above have made an impact on this summer’s crisis, we know there’s more we can do.

Thanks to help from great customer partners like Kellogg, we will. If you’d like to help us end summer hunger, visit our website to learn more.

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