Giant Eagle and Kellogg team up to tackle hunger; help provide 100,000 meals to Feeding America

Editor’s Note: Giant Eagle is a grocery, fuel and pharmacy retailer with more than 410 locations across Pennsylvania, Ohio, Indiana, West Virginia and Maryland. The company was founded in 1918.

By Dan Donovan, Sr. Director of Corporate Communications

54 million.

That’s how many people may face hunger in our country in 2020 because of the COVID-19 pandemic, according to a recent Feeding America analysis.

That’s catasrophic.

Numerous summer hunger relief programs have focused on the 18 million children who may face hunger  because of the pandemic, which has forced early school closures and caused financial hardship for many families.

Giant Eagle supports these relief efforts – and we want to do more.

That’s why we’ve partnered on a campaign that we’re hosting in our stores with Kellogg between July 30 and Sept. 2. 

When a customer buys a participating Kellogg’s® product, Kellogg will help provide one meal to Feeding America. Kellogg has guaranteed to provide up to 100,000 meals.

Participating products include Kellogg’s® Froot Loops®, Kellogg’s® Frosted Flakes®, Town House® Original Family Size crackers, Club® Snack Stacks Family Size crackers, and six varieties of Cheez-It®.

Giant Eagle is proud to partner with Kellogg, because they make such iconic brands that our shoppers know and love. The company is also fully committed to fighting hunger wherever it exists, as long-standing partners to Feeding America.

We at Giant Eagle also recognize the importance and need to support our partners atFeeding America, now more than ever.

Since March, we’ve designated all Giant Eagle and GetGo registers and curbside pickup and delivery locations as donation posts. Through that partnership, we have pledged up to $250,000 in Feeding America matches to support our communities during the COVID-19 pandemic.

When 54 million people are estimated to face hunger as a result of the pandemic, the problem is hitting closer to your home than you might think. We know when our kids and families are fed, communities thrive.

We’re grateful that Kellogg shares our mission – and we hope you’ll join us, too.

*$1 helps provide least 10 meals secured by Feeding America® on behalf of local member food banks. For every participating product purchased between July 30th and September 2nd, Kellogg’s will donate $0.10 to Feeding America. Guaranteed maximum donation of $10,000.

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