New Hispanic cereal campaign demonstrates importance of authentic content creation

Chelsea Jenkins, Director, Cultural and Inclusive Marketing, Kellogg Company A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We … Continue reading New Hispanic cereal campaign demonstrates importance of authentic content creation

Three Data-Driven Strategies to Grow your Brand

By Charisse Hughes, Chief Global Brand and Advanced Analytics Officer, Kellogg Company It’s no secret that artificial intelligence (AI) is one of the fastest-growing data-driven technologies being used worldwide, transforming every industry and every function in business. Many organizations are focused on finding the “AI silver bullet” fix, but the reality is being data-driven is … Continue reading Three Data-Driven Strategies to Grow your Brand

Kellogg takes action to help nurture the planet

By Janelle Meyers, Chief Sustainability Officer, Kellogg Company Janelle Meyers One of the reasons I love my job is because I get to help create real change that can make a positive impact on our planet and its people. Our company’s founder, W.K. Kellogg, believed that part of running a good business was doing good … Continue reading Kellogg takes action to help nurture the planet

The Journey to 50/50™ at Kellogg: LEAD Network and our journey to gender equality  

By: Steve Cahillane, Chairman and CEO, Kellogg Company *Reposted from LEAD Network, The Journey to 50/50™ I earned a degree in political science followed by an MBA at Harvard and started my career as a sales rep in the wine industry. In 1995 I founded State Street Brewing Company in Chicago, which I sold in … Continue reading The Journey to 50/50™ at Kellogg: LEAD Network and our journey to gender equality  

How a Kellogg volunteer helped us diaper more area children

By Allie VanHeest, Chair, Board of Directors, St. Luke’s Diaper Bank At first, we were a little nervous about what to expect. After all, Kellogg was offering St. Luke’s Diaper Bank the help of one of its employees to achieve our goals. How could they help? Would it be a good investment of our limited … Continue reading How a Kellogg volunteer helped us diaper more area children

Kellogg supports Spelman College’s growing food studies program 

By Kimberly M. Jackson, PhD, Professor and Chair, Department of Chemistry, Spelman College and Director of the Food Studies Program Note: Spelman College is a private, historically Black, women's liberal arts college in Atlanta. Founded in 1881, Spelman received its collegiate charter in 1924 and is America's oldest private historically black liberal arts college for women. A number of years ago, a team of … Continue reading Kellogg supports Spelman College’s growing food studies program 

The top 5 leadership lessons I’ve learned from a 116-year-old company

By Steve Cahillane, Chairman & CEO, Kellogg Company As I navigate my fifth year as Kellogg Chairman & CEO, I am humbled to celebrate the company’s 116th anniversary. Since February 19, 1906, when W.K. Kellogg founded the Battle Creek Toasted Corn Flake Company, Kellogg has endured through World War I and II, the Great Depression, … Continue reading The top 5 leadership lessons I’ve learned from a 116-year-old company

Writing the book on helping farmers tackle climate change

Editor’s note: Kellogg recently announced InGrained™ — a $2 million, five-year program to work with Lower Mississippi River Basin rice farmers to reduce their climate impact. The focus is a reduction of methane – a greenhouse (GHG) gas that’s 20 times more potent than carbon dioxide. In 2022, Kellogg will pilot InGrained™ with Kennedy Rice … Continue reading Writing the book on helping farmers tackle climate change

Kellogg’s expanded mental health benefits proves people are its heart & soul

By Wilson Ray, Senior Director of Retail Operations and Kapable co-chair, Kellogg Company I don’t know about you, but I tend to develop the “winter blues” this time of year. There’s the inevitable post-holiday letdown. There’s less sunlight – especially in the Upper Midwest snowbelt. And, of course, there are all the challenges we face … Continue reading Kellogg’s expanded mental health benefits proves people are its heart & soul